Marketing and Data Convention 2025

What happens when marketing meets data in the real world? At the MAEUR Marketing and Data Convention on April 16th 2025 at EUR, students found out firsthand.

The morning kicked off with presentations from Valantic, 100percent, AB InBev, and Avery Dennison. Each company showcased how they use data in practice, whether through a personalized video celebrating the birthday of the Arsenal club, behavior-based email campaigns for an eyewear brand, or interactive product labels that reveal the origins of perfumes and wines. It was a powerful reminder that data doesn’t just in for, it creates meaningful connections.

In the afternoon, QSRP (the group behind Burger King, Dunkin’, and Quick) led a workshop on customer segmentation. Students learned how to target different audiences using data-driven insights, a look behind the curtain of how major brands adapt their strategies to fit diverse consumer profiles.

The second workshop came from KlikDigital, a marketing agency that challenged students with a real case for the webshop Mani Vivendi, which is looking to increase traffic and conversions. With guidance, they used a product data export to shape an online strategy grounded in analytics.
  
   

The day concluded with networking drinks, where students had the chance to dive deeper into conversations, ask questions, and gain valuable advice. It was a perfect ending to a day that didn’t just showcase the power of data — it sparked ideas, built connections, and brought students one step closer to the world of marketing in action.