What is IRP?
The International Research Project (IRP) is one of the largest activities organized by the Marketing Association EUR and offers students - during the last stage of their study - the possibility to apply their knowledge and research skills in practice and gain international experience. The students are commissioned by an internationally orientated company and will conduct market related research in a foreign country. This way you actively approach prominent companies and jointly work towards discovering and understanding a new market. Within a diverse team of students you get the chance to go to an exciting destination during the summer for 3 to 5 weeks and conduct high-end research. Previous research destinations have been Australia, India, China, Turkey, Brazil and the USA.
For more information about the project you can download the brochure.
Why participate?
The IRP offers students a once in a lifetime opportunity. Several reasons why you should participate:
• The chance to develop your skills by putting theory into practice
• The chance to gain international experience matching your educational background and future career
• The chance to combine your study with working experience by conducting a high-quality research and approaching prominent firms
• The chance to be part of a select, diverse and ambitious team and have a cultural and above all a priceless experience
• The chance to earn 15 ECTS
And of course,
• The chance to be creative, travel, have fun and make new friends
