Interview: Marketing Coordinator Chantal

Interview: Marketing Coordinator Chantal

Who are you?
I'm Chantal Verhagen de Winter and I'm 22 years old. I already finished my bachelor in Business Administration at the RSM and am currently enrolled in my second year Law at the ESL. In my third year BA, I did the Bachelor Consultancy Project at the MAEUR. That's how I first came in contact with the association.

What is your function and what does it entail?
As a Marketing Coordinator, you are involved in a lot of different projects. Not only you have to create and execute your own marketing campaigns around campus, you are also responsible for the guidance of the marketing coordinators within the committees. This means you have a great involvement with all the committees. Besides that, you will execute your own social media strategy, keep the website up-to-date and supervise the Media Committee.

What made you choose to apply for the MAEUR board?
Last year, I organized the EFR Business Week as the Marketing Officer. Here I got to experience what it was like to go to the office every day to create my own marketing campaigns. I simply really loved it! When the EFR Business Week was finished, I wanted to do something just like that, while also developing skills that I hadn’t had the chance to develop yet. I wanted to improve my management skills, while still enjoying student life. That's why applied for the MAEUR Board. Here, I could use the marketing skills that I already gained, develop my management skills and be involved in lots of fun social activities.

Describe a day in the life of a Marketing Coordinator
At 9:00 a.m. I start off the day with a breakfast at the office and a big cup of coffee. While doing so, I check the reach and involvement of the most current Facebook posts and how many subscriptions we have for our events. When I'm finally wide awake, it's time for some serious business. Most of the time I start with clearing out my mailbox. After that, I publish a blog post and check the work of the Marketing Coordinator of the Speed Dating Event. After these tasks, I have a meeting with Tycho, our President, about the board recruitment. Today we are going to discuss the script of the promotional video. After a short lunch break, I'm back behind my desk to start working on the Marketing Conference Committee promotion. Next up on the agenda, is a meeting with the chairwoman of the Media Committee about the yearbook. Until five, I'm working on different small tasks and answer the e-mails that came in today. Then it's time to hit the gym with Rona, our External Relations Coordinator and my gym buddy. In the evening, we head off to a Platform Innovation in Marketing (PIM) event about Growth hacking (with free pizza and drinks!). After the event, I rush to my sorority’s year club to catch up with them.

What did you learn from this experience?
There are many things I learned this year, but I think the four most important are: teamwork, management skills, time management, and knowing what my flaws are. During a board year, you work very close with the six other board members. I am now well aware of the do's and don'ts of teamwork. Secondly, I developed my management skills by supervising the Media Committee and the marketing coordinators of our committees. Thirdly, time management is key if you want to combine a study and a board year. I really learned how to use my time efficiently. Lastly, I really got to know myself. During a board year, it becomes very clear what your strong and your weak points are. This year gave me the opportunity to make use of my strong points and improve my weak points.

What did you enjoy most about this board year?
At the start of the year, my fellow board members were complete strangers and now I can't image a life without them. During this year, we worked hard to keep the association up and running, but also had a lot of fun. To see that your hard work paid off and see the association growing is one of the things I enjoy most. Besides that, you will undertake a lot of fun activities with your board members, such as social drinks, doing sports together, partying, meeting each other's parents, going on vacation together and so on.

What is your next destination?
My next destination is Ottawa, Canada. The first semester of next year, I'm going on an exchange. When I come back in December, I have to finish my bachelor in Law and I’ll probably do an internship at the same time. 

Interested in becoming the next Marketing Coordinator of the Marketing Association EUR? Feel free to contact Chantal ( if you have any questions. For general information about the board and the available positions, you can read the brochure. Click here to apply for the 49th board! The deadline is the 14th of May