The Marketing Association EUR was founded in the academic year 1969-1970 as the Marketing Genootschap, only one year after the department for Commerciële Beleidsvorming (Commercial Policies) was installed at Erasmus University with the professors Kuhlmeijer, Bakker, Bunt and Van Dorp. This was as a reaction to the rise of marketing as a science, especially in the United States. The objective for this Marketing Genootschap was giving students the opportunity to meet everyday marketing practice, which mostly occurred by organizing visits to Dutch companies.
After a few years these company visits grew out to be visits that lasted for more days or even went abroad. This way the first international study trips were born. At that moment it became unpractical that the word “Genootschap'' was not easily translatable into English. Therefore, the name was altered into Association and the full name became Marketing Association Erasmus University Rotterdam. With the passing of time, the Marketing Association EUR became the largest study association for marketing students in Rotterdam. The Marketing Association EUR has been a daughter association of the Economic Faculty Association Rotterdam (EFR) until 2001. Since then she has been a self-sufficient and independent association. The Marketing Association EUR is, together with all other study associations of the Economic Faculty of the Erasmus University Rotterdam, united in the Convention for Study Associations.
In over 45 years of existence, the Marketing Association EUR has differentiated herself as an association that organizes innovative activities of the highest quality. This urge to be ahead and strive for the best, combined with dedication, tenacity and a lot of student-like fun has made the Marketing Association EUR as she is nowadays: the largest and most famous marketing study association of Rotterdam.